I AM FADES - SEASON ONE
Docu-Film Title: I AM FADES I Produced by: Fear Marvelous Studios I Genre: Documentary I Episodes: 9 | Streaming Service: Prime Video
Overview
From the filmmakers behind Horror33, the Fear Marvelous brothers. I AM INKED is a captivating documentary film that explores the rich culture of barber artistry.
I AM FADES: Season One—A powerful and deeply human docu-series from Fear Marvelous Studios, premiering on Amazon Prime Video Direct in Spring 2025.
Set against the vibrant backdrop of the Greater Philadelphia region, I AM FADES goes beyond the barbershop to uncover the untold stories of entrepreneurial barbers who have turned their craft into a way of life. Each episode dives into the raw and authentic realities of their journeys—exploring the struggles of overcoming addiction, rebuilding after loss, balancing family life, and navigating the challenges of entrepreneurship.
This series captures the heartache and triumphs of barbers who have faced life’s hardest moments with courage and resilience. It’s about more than haircuts; it’s about the bonds forged in the shop, the families they support, and the communities they uplift.
I AM FADES is an inspiring tribute to perseverance, creativity, and the human spirit—revealing the power of determination to transform lives and inspire others along the way.
Jay Goldberg, 35, is a South Jersey native and a seasoned barber entrepreneur whose life is a testament to resilience and reinvention. Growing up in the close-knit suburbs of Sicklerville and beyond, Jay has faced life’s challenges head-on, from overcoming addiction and personal setbacks to rebuilding after profound losses. His journey includes learning hard lessons through broken relationships, the passing of loved ones, and even breaking over 70 bones along the way due to the hardest card he was dealt—a rare, incurable bone disorder called Osteogenesis Imperfecta, which has caused nearly 70 fractures since birth.
In 2016, Jay made a bold move in his career, leaving the security of a barbershop he had called home for nine years to launch his own independent venture. As a barber entrepreneur, he’s built more than a business—he’s cultivated a community and a legacy rooted in hard work, creativity, and connection. His tattoos, more than just art, serve as a visual diary of the battles he’s fought and the milestones he’s reached, symbolizing his unique identity as both an artist and a survivor.
Through all the highs and lows, Jay’s story is one of perseverance, humility, and an unwavering belief that effort and mindset can shape even the most unpredictable outcomes.
@fearmarvelous I AM FADES
Docu series, Season One, Prime Video, 2025
Executive Produced by Fear Marvelous Brothers
Episode: @JAYHOLLYWOODTHEBARBER
"The Lives behind the Clippers"
Lou Bravo discovered his passion for barbering at just 13 years old, drawn to the craft by a love for artistry and precision. His parents instilled in him values like discipline and ambition, which became the foundation of his career. By 19, Lou was a licensed cosmetologist in Pennsylvania and began working in various shops. However, his early career was marked by a significant challenge: a lawsuit over a non-compete contract he had unknowingly signed. The experience was a harsh lesson, but it fueled his determination and taught him the importance of transparency and perseverance.
At 25, Lou opened his first shop, a milestone that symbolized both his ambition and his willingness to take risks. While he initially found success, life dealt him heartbreaking setbacks, including the loss of his father and a child. These personal tragedies overwhelmed him, and Lou turned to alcohol and substances as a means of coping. Eventually, he closed his shop and sought help, entering rehab at 31 to confront his pain and begin the process of rebuilding his life. Supported by his wife and family, Lou embraced self-improvement, focusing on fitness, reading, and learning about leadership and financial literacy.
In 2021, Lou opened a new barbershop, marking the start of a new chapter in his career. What began as a solo venture has since flourished into a thriving business with a team of four professionals who share his philosophy of “co-elevation”—growing and succeeding together. For Lou, barbering is more than a trade; it’s a platform to inspire and give back. Having overcome immense challenges, he now lives with gratitude and purpose, dedicated to being the best version of himself for his family, his clients, and his community.
@fearmarvelous I AM FADES
Docu series, Season One, Prime Video, 2025
Executive Produced by Fear Marvelous Brothers
Episode: @LOUBRAVOHAIR
"The Lives behind the Clippers"
Dominic Muniz, affectionately known as the “Hair Wizard,” was born and raised in Philadelphia. His journey to success was anything but easy. After overcoming numerous struggles at a young age, he discovered his calling in barbering—a craft that not only saved his life but also allowed him to honor the legacy of his mother, Rosalina Mendez. Known as the original “Hair Wizard,” Rosalina owned a salon in the ’80s but sacrificed her dream to raise her children with love and strength. Though she passed away in 2010, her spirit lives on through the barbershops that Dominic and his family run today.
A major turning point in Dominic’s career came when he earned his barber teacher’s license, a milestone that reaffirmed his sense of purpose. As a former member of the state barber board, he has dedicated his life to his craft, his family, and his community. Whether he is giving back through autism awareness, creating breast cancer awareness designs, or mentoring others, Dominic remains steadfast in his belief: “You can’t do anything without a purpose. That’s what made me who I am today.”
With the unwavering support of his wife and children, Dominic continues to inspire others, proving that even in the face of life’s toughest challenges, it is possible to rise, rebuild, and create a legacy worth living for.
@fearmarvelous I AM FADES
Docu series, Season One, Prime Video, 2025
Executive Produced by Fear Marvelous Brothers
Episode: @DOMINIC_HAIRWIZARD
"The Lives behind the Clippers"
Michael Shockley, known as “Shock’s,” discovered his passion for barbering at just 16 years old, turning a casual hobby into a lifelong pursuit. In 2014, he took a bold step by launching his own barber service, laying the foundation for what would become The Barber Shock—a trusted name in the Greater Philadelphia Area. What began as a fun pastime quickly evolved into a deep commitment to mastering the art of barbering.
In 2020, after three years in the corporate grind, Shock faced a pivotal crossroads. Torn between the security of a steady career and the relentless pull of his passion, he made a life-changing decision. Leaving behind the familiar, he enrolled at Premier Barber Institute (PBI), determined to turn his dream into reality.
By September 2021, after completing 1,250 hours of rigorous training, Shock graduated with his Barber License and a renewed sense of purpose. Today, he continues to perfect his craft, delivering exceptional service and making every client feel like more than just a customer—they leave his chair with confidence and a sense of belonging.
@fearmarvelous I AM FADES
Docu series, Season One, Prime Video, 2025
Executive Produced by @fearmarvelous Brothers
Episode: @thebarbershock
"The Lives behind the Clippers"